With so many juice companies coming onto the scene, choosing the "right" one can be a tad overwhelming. The healing benefits of juice, especially when your immune system has hit a low, are ultra rad and so necessary. To take the guess work out of your next cold-pressed purchase, here are just two of our go-to tips when it comes to choosing the right one!
1. Stick To Cold-Pressed
Cold-pressed juices are made with very different machines than what you have at home. They’re much larger pieces of equipment that use two very heavy plates that squeeze the fruits and veggies in between them and extract the juice directly from the produce. There’s absolutely no heat being applied so you’re not killing off any live nutrients & enzymes. These bottles should be labeled as cold-pressed and the expiration date should be anywhere from 3-5 days out. These are generally the juices you'll find at your local, loving, small juice shop.
If you pick up a pre-bottled juice, say from Whole Foods or Costco, and you notice that the expiration date is a month or two out, these have either been pasteurized using heat (put this one back down, love) or have been made using a process called HPP. In short, HPP is a cold pasteurization technique in which they take the already cold-pressed juice, sealed in its bottle, and apply isostatic pressure transmitted by water. This allows the product to have a much longer shelf life while still meeting food safety laws. The machines used for this process are even larger and more expensive so you’re most likely only going to see the much, much bigger companies using them.
One huge red flag when it comes to juice is heated pasteurization. Stay far away from these brands, love. Heated pasteurization kills off all of the nutrients and enzymes that you’re essentially buying the juice for, and those companies tend to put a lot of additives back into it to not only make it taste good, but bring the nutrition level back up. Your body isn’t going to process these “juices” the same, and those said juices tend to have an INSANE amount of sugar in them. Turn the label around next time you see them in store and compare the sugar content to the serving size. Mind. Blown.
2. Read The Label
Simple is always better in this case, boo. Smaller juice shops aren’t required to provide nutritional information on the bottles. Some do, some don’t, and just because they don’t doesn’t mean they are hiding anything. However, the ingredients WILL be listed on there so take a look. Some companies take advantage of the market for juices so they’ll make blends that contain almost all fruit and little veggies. What’s the problem with that? They’ll make your taste buds ecstatic but the sugar content can be 20+grams per 8oz serving. Not exactly ideal. Plus, your veggies and herbs are where the deep healing benefits are at so look for something that’s a little more balanced and contains far more veggie ingredients than it does fruit. Cold-pressed juice is absorbed directly into the bloodstream within 15 minutes of consumption, completely skipping the digestive process. This is where the magic happens and why juicing is SO beneficial for your bod! This is also why it’s so important to pick one that’s not loaded up in sugar, whether it be from natural fruits or not.
It can sound like a lot of info but I promise it’s simple! Stay away from anything that’s had heat applied to it and stick to juices that are higher in vegetables rather than fruits. Cheers to you, juicy babe!